Brand Strategy - Evolve Africa
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Brand Strategy

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Think of strategy as your branding launch pad.

In a nutshell, we provide complete social strategies that covers all the pillars of media. Furthermore, we structure strategies that are most relevant to your objectives to improve the ROI.


We provide complete social media marketing strategies across three pillars of media: owned, earned and paid. Above that, we focus on building organic growth on owned and earned media. This is due to various reasons. Firstly, this is a more affordable way to improve business performance. That means a brand does not need to spend extra to achieve growth. Brands can simply benefit from activating and fully utilizing existing assets. Another reason is that effectiveness of paid media comes to an end when the paid campaign is completed. In contrast, organic growth is more sustainable. Yet, we believe paid media is still very powerful and is good for pushing your campaign to next stage.

Think of strategy as your branding launch pad. It’s the starting point or the springboard that catapults or breathes life to both stagnant and emerging brands.

We understand brands and how they work. We can help you develop a winning strategy and fine-tune everything to make your brand more appealing to customers.

Brand perception matters. Your professional image and personality set the tone and stage for how the outside world perceives your brand. One right move or wrong move could alter everything.

A brand strategy eliminates the fear of things heading south. It gives you a reliable plan that works to create a positive perception of your brand. As the digital marketing and social media landscape is fast-changing. It is crucial for brands to understand and develop a social media strategy that considers situations in different markets despite the different eco-systems.

What does your brand aspire to be?


Brand design captures the essence of everything you aspire to be.

We focus on making your brand design memorable, beautiful, fresh, and a perfect match to your collateral. Our in-house brand designers ninjas will closely examine your brand and all the small details that make it unique. It will then make sure that all this is reflected in your brand design, whether you’re a new brand or existing one and in dire need of a rebrand.

We want it to be emblematic of everything you represent as a brand.

It’s through brand design that your vision gets to meet our creativity and collaboratively work together for the common good of your business. In the end, we deliver brand designs that are utterly unique, void of clichés, and perfectly aligned with everything you stand for as a brand.

Your own powerhouse!


Tell your authentic brand story to inspire trust and transform your digital presence.

Tell your audience who you are, what business do you do, and why you are even doing it in the first place.

Think of your brand story as a blueprint to discovering who you are, and how to best put it in words.

An easy approach would be to turn to well-worn phrases. But we dig deep and ferret out words that best portray your brand.

Nothing flatters us more than our love of discovery and attention to detail. It’s through this that we’re able to create a compelling brand story that can penetrate the noise and establish your brand as a powerhouse.

Tell your bona fide brand story to rouse believe and change your digital presence. Tell your target audience  who you’re , what business do you are, doing and why you’re indeed doing it within the to begin with place. Think of your brand story as a diagram to finding who you’re , and how to best put it in words. A simple approach would be to turn to well-worn expressions. But we burrow profound and ferret out words that best depict your brand. Nothing flatters us more than our adore of disclosure and consideration to detail. It’s through this that we’re able to make a compelling brand story that can enter the commotion and build up your brand as a powerhouse.


Its always a pleasure engaging with you

Ph: +254 780 664 818





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We’re a team of creatives who are excited about unique ideas and help digital and fin-tech companies to create amazing identity by crafting top-notch brand strategies.

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