Influencer Marketing
Activate authentic influencers from micro to macro levels to reach loyal audience.
Influencer is also known as KOL, as in Key Opinion Leader. According to Forbes, an influencer has the power to influence the perception of others to do something different. Hence in influencer marketing, influencers have a combination of three key factors: reach, contextual credibility and salesmanship.
Influencer marketing, however, is not celebrity endorsements. An actor or athlete gets paid to promote a product. Since the consumers know about it, the effectiveness is limited. That said, some influencers do accept payment to endorse products. But these kind of influencers are not difficult to identify. Similarly, it is hard to maximize their impact.
The best influencer marketing should not be about money. A good social media agency knows that the influencers need something more than financial return: the influence. KOLs need the latest scoop in their niche to boost their own brand. We can plan a win-win strategy on this basis.
With more than a thousand influencer activations, we have cultivated an extensive database of KOLs. They come in three levels: micro, medium and macro. The database is the result of careful screening for creativity, engagement rate, and most importantly, relevance to different needs.
We offer a big picture in social media marketing that involves strategy planning, social media management, copywriting, video production, CRM, and social media analytics.
We analyze, strategize, and create your brand. It’s our job to understand your unique marketing situation or what defines you as a unique business entity.
Thanks to our blue-chip brand experience, we can develop and position your brand to shine, through vivid creativity, smart strategizing, and apt messaging.
We also optimize brand-specific user experience from every conceivable angle.
When branding meetings digital. Evolve Africa makes it work We plan to help you realize all the benefits of a creative brand agency. Logo design, copywriting, graphic design, and web design – we’re your best shot at this.
We define stories, start conversations, and create visual languages.
We’re your creative thinkers.
We conjure ideas that make you laugh, make you cry, or slap you hard in the face.
We uncover the truth so simple. You’ll be left wondering, “why hadn’t I thought of this before.”
Evolve Africa– “we could be that one thing your brand desperately needs.”
We reposition confused brands, create new ones, refresh haggard ones, develop new identities, and guide you on how to market your business – from advertising, marketing, and designing, all through to complete rebranding.